Today, the importance of SEO has increased very much in the Digital Marketing. SEO plays a very vital role in increasing the driven traffic to the website. It is very important to add proper keywords, set the meta description, write qualitative content for the users so that the ranking of the website gets improved in the results of the search engines. There are some latest SEO trends that are currently dominating in 2018. Even the Search Engine Optimization Company in Sydney follows these trends to improve the SEO. Let’s have a look at the trends. Voice SearcThe voice search commands released by Google in the year 2002 are being used highly by the mobile users to search for any information and searching for products online. The voice search became more advanced when Google added the feature of searching in five different languages for the users. The voice search technology is fun and time saving and it is expected to change the local search including the online shopping experience also. The business owners must take care that their mobile site doesn’t block the videos and the images and they should also avoid using the flash to optimize the speed of the web pages. The Rank Tracker should also be adopted in order to pick the autocomplete keywords of Google with the high ranking. Accelerated Mobile PageThe problems the customers face while visiting the sites is that the web pages don’t get quickly loaded and this makes them irritated and they tend to easily leave the cart in between. In 2016, Google launched the Accelerated Mobile page project and since then the users are sent to the AMP pages for getting a better experience. Now, when the users search for a particular keyword on the Google, Google in their search result pages ranks the sites using the AMP. Any web page will get loaded fast and it will improve the SEO for your business as the conversion rates get increased and bounce rates get decreased. Content MarketingContent marketing is one of the best trends for many years in the SEO Services in Sydney. Each and every company must invest time and money in the content marketing strategies to get better SEO results. The Google algorithm reads the text and provides them the ranking in the search engines by indexing them. So, the quality and the consistency of your content is very important to determine the performance of your website. It is always advisable to hire a professional blogger so that the quality of the content is maintained and also the proper keywords should be added in the articles to drive the traffic to the site. Mobile OptimizationAs per a recent survey, it is found that the mobile devices overtook the desktop devices as the primary device for using the internet. The mobile version of the site must be perfect and the web pages must get loaded faster to decrease the bounce rates and to improve the page rankings in the list of the search engines. The business owners must ensure that the website is fully responsive and the web pages get loaded faster. The URLs for different pages must be different and the use of flash should be avoided. The Search Engine Optimization Company in Sydney also emphasizes on the mobile optimization. Thus, these were the latest trends of the SEO Services in Sydney. Every website owner must be aware of the latest SEO trends in order to improve the visibility of the site in the search engine results. Content Details:= Company: Elsner Technologies Pty. Ltd. Address: Level 13/50 Carrington Street, Sydney, NSW, 2000, Australia Phon. No: 02 6100 4040 Email: [email protected] Website: https://www.elsner.com.au
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